Frequently Asked Questions

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Who designs the promotions? Who selects the content and copy used?

Typically, this is a collaborative effort. We do give creative control of promotions to our clients if they want it, but we do have some design/content guidelines that will need to be met. Doing this helps maintain promotional quality and optimal performance. Greater Wave can also take over the promotional design and copy/content in-house if our clients would prefer to outsource that task to us.
Can clients choose which types of promotions they want and on which digital asset(s) they are posted?

Definitely. If you already know what your business would benefit from, let us know which platforms (Facebook, Instagram), which digital asset(s), and which types of promotions (feed post, story post, caption shoutout, etc.) you'd like to run with us. If you're not totally sure, Greater Wave can make suggestions based on your business's promotional goals and budget.
How is promotional advertising with Greater Wave different than just running Facebook or Instagram ads?

Running traditional Facebook or Instagram ads can be a great part of any marketing plan. However, promotional advertising on large, niche digital assets is completely different and has a variety of different benefits. First of all, it brings a "social validation" factor to your business. Next, it's more affordable. The cost-per-reach value Greater Wave can provide is much better when compared to other forms of digital advertising. Lastly, promotional advertising allows for much more creative options that lead to better engagement, customer conversions, and overall audience reach/growth.
Can you guarantee results? What if the promotion doesn't perform well?

Unfortunately, due to the variable nature of social media, Greater Wave cannot guarantee certain results from promotional advertisements or campaigns. Promotional performance depends on many factors--some that we can control and others that we cannot. But, you can feel confident that our team uses our expertise to ensure that we give your promotions the best possible chance of optimal success given your needs, goals, and budget.