About
A decade of building, maintaining, and activating audiences.
Greater Wave started with a simple observation: people care about what’s relevant to them. We doubled down on that basic observation and have spent the past ten years growing, managing, and partnering with media outlets that provide interesting, entertaining, and relevant content to community members. By doing this, we enabled a marketing channel that outperforms the mainstream digital marketing options.
Track record
Dr. Jeff Cremonte
Director, Greater Wave
- Leads services, strategy, & business development
- Building social audiences since 2016
- Creative strategist extraordinaire
- Data-driven. Taste obsessed.
The person behind the playbook.
Jeff has been growing organic social audiences since 2016, when he started building Michigan-focused community accounts from scratch while studying at Duke University. That work taught him what makes a local audience follow, trust, and share, and it became the foundation for everything Greater Wave does.
As Director, he leads strategy and partnerships. Under his direction, Greater Wave has become the leading specialist in Local Outlet Marketing: placing brand campaigns through trusted, location-specific social accounts instead of ads or one-off influencer posts.
The model has been tested at scale. Jeff led social partnerships for a consumer app during a period of major user growth that ended in a $750M acquisition, with Local Outlet Marketing as a core part of how that company reached new customers.
Today he works directly with founders, in-house marketing teams, and agencies that want real, locally targeted audiences without the overhead of managing dozens of partners themselves.
Leadership
Carlee leads social media and partnership management. She directs content decisions across the outlet network and works with partnered brands so every campaign fits the account it runs on.
Owen leads technology and software, bringing a background in data science, machine learning, and web and mobile platform development.
How we got here
From Michigan to a national network.
Sectors of focus
Beyond client work
We also build.
Running campaigns across hundreds of local audiences teaches you a lot about what consumers want. We put that to use in venture projects of our own, alongside the work we do for partners.
Greater Perks
A digital perk card that connects local businesses with nearby customers, built on what we have learned about local audiences.