Outlets
Your gateway to engaged local audiences.
Outlets are the trusted, location-specific social accounts that carry our partners’ promotions. They are the distribution platforms behind our Local Outlet Marketing (LOM) service, and our network spans nearly every state and major market in the USA, with over 50 million collective followers.
The right outlets, for the right goals, at the right price.
For every campaign, we put together a customized list of outlets based on your target markets, goals, and budget, and you choose the ones that make sense. Here are a few examples from our network of 500+.
176K followersCapture Minnesota
@captureminnesota
Minnesota’s largest community showcase account. Promoting all things Minnesota: photos, businesses, and beyond.
150K followersMichigan Tourism
@michigantourism
One of the oldest and most iconic community Instagram accounts showcasing all things Michigan.
136K followersLife of Chicago
@lifeofchicago
One of Chicago’s top community showcase accounts. Promoting views, news, eats, treats, plays, and stays from around the Windy City.
133K followersOhio Explored
@ohioexplored
The largest and most engaged tourism and travel-oriented Instagram account centered around the state of Ohio.
126K followersView Colorado
@viewcolorado
One of Colorado’s largest tourism and travel-oriented accounts. It showcases landscapes, cities, and businesses from around the state.
38K followersGrand Rapids Michigan
@grandrapidsmi
An engaged, community-oriented Instagram account with a local audience that showcases all things Grand Rapids, Michigan.
The network
500+ outlets across 50+ consumer markets.
Pick up to 10 markets on the map to start building your campaign.
Your markets
0 of 10
Tap markets on the map to build your list.
Why it works
What makes local outlets so effective?
Audience
Because local outlets are organically grown and groomed over many years, they possess targeted, high-quality audiences of local users. This fosters a sense of community, which results in exceptional engagement. Audience members are active participants who trust and interact with the content.
Creativity
Greater Wave excels at crafting promotional content that resonates with each local outlet’s audience. With a deep understanding of the local culture and happenings, promotions are delivered in authentic and creative ways that feel natural. As we like to say, our goal is to “inform, not influence.”
Pricing
With hyper-localized targeting and strong audience connections, local outlets provide exceptional value. Lower production costs and smaller outlet teams result in partnerships that are much more affordable than traditional forms of digital marketing, while delivering measurable impact.
Not just local
Looking for outlets built around a special interest or niche topic?
We also work with social accounts that reach national audiences by interest: sports, humor, finance, reality TV, and more.
Explore Niche Outlet MarketingLooking for content creators or influencers?
We source creators who fit your brand, set up the partnerships, and manage the content from start to finish.
Explore Creator MarketingFAQ
Questions, answered.
How much do services cost?
It depends on the size and scope of the campaign and the outlets involved. As a rough guide, most local outlet placements fall in the low four figures. After an initial conversation, we send a proposal with a detailed price breakdown built around your budget.
Who chooses the outlets we work with?
You do. We collect your goals, target markets, and budget, then propose options. You have full control over which outlets you partner with and what gets delivered.
Who creates the promotional content?
Greater Wave leads the creative and copy so each promotion feels authentic to the outlet while staying on brand. Your team always has final approval on every deliverable.
How quickly can a campaign launch?
Campaigns can be set up in a matter of days, and there is no minimum campaign size. Timing mostly depends on how quickly outlets are selected and content is approved.
Get started
Ready to make greater waves?
Tell us where you want to be seen. We’ll come back with outlet options, pricing, and a plan built around your budget.
Not ready to talk? The case study has the campaign results we don’t publish on this site.