Frequently Asked Questions

It depends on the size and scope of the campaign and on the outlets or creators involved, since their audiences range widely in size. As a rough guide, most local outlet placements fall in the low four figures, with smaller and larger outlets on either side of that.

After a first conversation, we send a proposal with a detailed price breakdown built around your budget, then refine it with you until the outlets, deliverables, and pricing fit.

No. You can start with a single outlet in a single market or run many markets at once. Larger volumes of work usually come with better rates.

Campaigns can be set up in a matter of days. Timing mostly depends on how quickly outlets are selected and content is approved.

We provide a W9 so your team can add Greater Wave to your accounts payable system. First-time partners may be asked for a deposit before any marketing materials are delivered. After that, we invoice once services are executed as agreed. We are happy to work with your payment needs and timelines.

You do. We collect your goals, target markets, and budget, then propose options. You have full control over which outlets or creators you partner with and what gets delivered.

Greater Wave leads the creative and copy, so each promotion feels authentic to the outlet or creator while staying inside your brand guidelines. It is usually a collaborative process, and your team always has final approval on every deliverable.

No. Outlets work with many brands, and we do not sell exclusive rights to a category or a market.

Yes. We work with founders, marketing departments, and agencies. For agencies, we act as a distribution partner for your clients’ campaigns, alongside the work you already do for them.

Paid social ads can be a great part of any marketing plan, and outlet campaigns work well next to them. The difference is the source. A promotion delivered by an account with local or niche authority is typically received better than an ad, the cost per reach is often lower than other forms of digital advertising, and there is more room for creative content and delivery.

Once a campaign wraps, we typically regroup with your team on how it went and where to go next.

Yes, within limits. Privacy agreements keep some metrics confidential, so we do not publish campaign numbers on this site. We can share visual examples, general results, and a full case study on request. Request the case study.

We keep clear agreements with every outlet and creator covering the content, timelines, and expectations. We cannot promise specific performance results, but we guarantee accurate and timely execution of everything agreed. You will never pay for services that are not delivered as agreed.

Outlet and creator marketing have plenty of nuance, so more questions are expected. Contact us and we will get back to you or set up a time to talk.