Also known as influencer marketing
Creator Marketing
A great way to bring exposure, social validation, and creative content generation to your products and services.
What it is
Leverage online creators to plug, review, and promote your business.
Having online creators showcase the utility of products and services is a necessity for modern businesses. It gives potential customers a real-life glimpse into how the product or service works, while these trusted figures give the proverbial stamp of approval.
Greater Wave leads creator marketing campaigns for your business by sourcing the best-suited talent, establishing optimal promotional relationships, and overseeing the strategic execution of creator-generated promotional content.
Campaign quoting
Four things that shape your quote.
The platform
Instagram. Best for reaching a consistent number of users. Optimal for a Millennial (ages 25-35) user base.
TikTok. Best for high-risk, high-reward reach. Optimal for a Gen Z (ages 18-25) user base.
Facebook. Best for reaching a Gen X and Baby Boomer (ages 40-65) user base.
Mixed. Best for a more diverse age range and a diverse risk and reward mix.
The creator
Niche. What is the creator known for? What industries, professions, or interests have they built their personal brand around?
Size. How large is the creator’s audience? Micro-creators under 10k followers, or well-known creators with 100k+?
Engagement. How engaged is the audience? Do their followers seem interested in what they have to say?
Demographic. What ages, genders, and locations of creators will best fit your campaign?
The content
Type. What will the creator be responsible for creating? Photos, videos, or both?
Style. What style of content needs to be made? A review video? A simple product placement?
Placement. Where will the content be posted? On the creator’s feed? On their story?
Design. What special design features will the content need? Any advanced editing?
The campaign
Goal. What is your primary goal with creator marketing? Exposure? Driving sales?
Volume. How many pieces of promotional content do you want posted, and with how many creators?
Duration. Will the promotions run all at once or over time?
Budget. How much is your business willing to spend? Your budget determines the makeup and allowances of your campaign.
Case study
Jackpocket, Inc.
The need
Jackpocket is an app for conveniently purchasing lottery tickets online. After launching in several states, they wanted notable figures within each new market to bring attention and social proof to the product. They partnered with Greater Wave to plan, source, coordinate, and oversee a multi-creator campaign.
The plan
We scouted creator partners who met the location, demographic, and budget parameters Jackpocket set. We then verified their fit with the brand, coordinated the content and promotional details, and oversaw posting to each creator’s platform.
The results
The campaign resulted in millions of new impressions while driving a wave of new app downloads. It also brought social validation to Jackpocket in their new markets.
What it looks like
A creator post from the campaign.
Each creator presents the product in their own voice and ties it to something their audience already cares about. Here, a Colorado creator connects the app to a local cause: where the state’s lottery funds go.
FAQ
Questions, answered.
How much does a creator campaign cost?
It depends on the platform, the creators, the content they make, and how many posts you want. After an initial conversation, we send a proposal with a price breakdown built around your budget.
Who chooses the creators?
You do. We source and vet creators who match your location, audience, and budget, then present the options. You decide who to work with.
Who makes the content?
The creators do, in their own voice, working from a brief we build with you. Your team approves the content before anything is posted.
Can you share results from past campaigns?
Yes, within limits. Privacy agreements keep some metrics confidential, but we can share general results and examples of past creator content.
Get started
Ready to make greater waves?
Tell us what you’re promoting and who you want to reach. We’ll come back with creator options, pricing, and a plan built around your budget.