Our signature service
Local Outlet Marketing
We help founders, managers, and agencies distribute their marketing message to targeted audiences through authentic, localized promotions.
What it is
A smarter way to market locally.
Local Outlet Marketing (LOM) is a modern marketing approach that leverages trusted, location-specific social media outlets to promote products, services, and offers authentically, affordably, and effectively.
As a pioneer of LOM, Greater Wave is the go-to partner for sophisticated businesses and marketing teams looking to reach targeted audiences in specific geographic areas with the intention of boosting brand awareness, driving conversions, and growing social media followings.
With a streamlined process that covers everything from outlet selection to content creation, we make it easy to integrate LOM into your existing marketing strategy.
Our approach
Inform,
don’t influence.
Local Outlet Marketing stands apart from traditional influencer marketing by prioritizing relevance over persuasion. Instead of relying on personal branding or flashy endorsements, LOM focuses on delivering content that feels authentic and locally relevant.
Through our proven design and messaging strategies, we position the promotional content as a piece of noteworthy information, not just another pushy ad. This approach resonates more deeply with audiences, fostering genuine engagement and trust while driving meaningful results.
What it looks like in the feed
Chicago
An event shows up as something locals are already talking about.
Ohio
A new venue is announced as local news worth knowing about.
Boston
Products framed around hometown pride, in the outlet’s own style.
The network
500+ outlets across 50+ consumer markets.
Pick up to 10 markets on the map to start building your campaign.
Your markets
0 of 10
Tap markets on the map to build your list.
Use cases
LOM in action.
The same model works across very different goals. Here is how it has been put to use.
Beating a target CPA
A state-by-state lottery app acquires customers well under its target cost.
Read the use case Consumer goodsAwareness before a retail launch
An energy shot brand builds familiarity in new store markets in one week.
Read the use case Travel and hospitalityGrowing both sides of a marketplace
A booking platform reaches new travelers and recruits new hosts.
Read the use case Tourism and destinationsPartnering with CVBs and DMOs
A regional visitors bureau stays in front of in-state travelers all year.
Read the use caseFAQ
Questions, answered.
How much do services cost?
It depends on the size and scope of the campaign and the outlets involved. As a rough guide, most local outlet placements fall in the low four figures. After an initial conversation, we send a proposal with a detailed price breakdown built around your budget.
Who chooses the outlets we work with?
You do. We collect your goals, target markets, and budget, then propose options. You have full control over which outlets you partner with and what gets delivered.
Who creates the promotional content?
Greater Wave leads the creative and copy so each promotion feels authentic to the outlet while staying on brand. Your team always has final approval on every deliverable.
How quickly can a campaign launch?
Campaigns can be set up in a matter of days, and there is no minimum campaign size. Timing mostly depends on how quickly outlets are selected and content is approved.
Get started
Ready to make greater waves?
Tell us where you want to be seen. We’ll come back with outlet options, pricing, and a plan built around your budget.
Not ready to talk? The case study has the campaign results we don’t publish on this site.