Resources
Notes on reaching local audiences.
Guides and insights on Local Outlet Marketing, who it works for, and how campaigns have been put to use.
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What Is Local Outlet Marketing?
The plain-English guide to LOM: what it is, how it works, how it compares to influencer marketing and press, and who it fits.
Read the guide- What it isPromotions through trusted, location-specific social accounts
- How it comparesAgainst influencer partnerships and press
- Who it fitsBrands with something worth telling a local audience
Who we help
Written for your seat at the table.
How Local Outlet Marketing fits founders, in-house marketing teams, and agencies, and the questions each one asks.
- Local Outlet Marketing for Founders: The Best Alternative Marketing Method for Startups and FoundersWhy Local Outlet Marketing is the best alternative marketing method for startups: borrowed trust, low cost, fast launches, and a built-in way to test your message.
- Local Outlet Marketing for Marketing Teams: A High-Performing New Channel for In-House Marketing DepartmentsHow in-house marketing departments use Local Outlet Marketing to reach new audiences through trusted social accounts, without adding headcount or workload.
- Local Outlet Marketing for Marketing Agencies: A New Paid Media Channel That Delivers Client ResultsHow marketing agencies use Local Outlet Marketing as a paid media channel to hit client KPIs, stand out in pitches, and add revenue, with a partner that works for the agency, not the client.
Use cases
How campaigns have been put to work.
Real campaigns by industry: what the brand needed, how outlets were used, and what came of it.
- How CVBs and DMOs Use Local Outlet Marketing to Reach TravelersHow visitor bureaus and destination marketing organizations partner with local outlets to stay in front of travelers year-round, with an example from Michigan.
- Local and Niche Outlets for Travel and Hospitality: Growing Both Sides of a MarketplaceHow Hipcamp combined niche outlets and local outlets to reach new travelers and recruit new hosts as it expanded beyond campsites.
- Local Outlet Marketing for Consumer Goods: Building Awareness Before a Retail LaunchHow an energy shot brand used a one-week giveaway across eight outlets to build familiarity ahead of a retail rollout.
- Local Outlet Marketing for Consumer Apps: Beating a Target CPAHow a state-by-state lottery app used Local Outlet Marketing to acquire customers at a cost well under its target.