How marketing agencies use Local Outlet Marketing as a paid media channel to hit client KPIs, stand out in pitches, and add revenue, with a partner that works for the agency, not the client.
How visitor bureaus and destination marketing organizations partner with local outlets to stay in front of travelers year-round, with an example from Michigan.
How in-house marketing departments use Local Outlet Marketing to reach new audiences through trusted social accounts, without adding headcount or workload.
Why Local Outlet Marketing is the best alternative marketing method for startups: borrowed trust, low cost, fast launches, and a built-in way to test your message.
How Hipcamp combined niche outlets and local outlets to reach new travelers and recruit new hosts as it expanded beyond campsites.
How an energy shot brand used a one-week giveaway across eight outlets to build familiarity ahead of a retail rollout.
How a state-by-state lottery app used Local Outlet Marketing to acquire customers at a cost well under its target.
Local Outlet Marketing (LOM) promotes a product, service, or offer through trusted, location-specific social media accounts. Here is how it works, how it compares to influencer marketing and press, and who it fits.
